Updating the USDA National Breastfeeding Campaign – Workshop Summary – Institute of Medicine – 21 September 2011

Posted on September 22, 2011. Filed under: Obstetrics | Tags: , , |

Updating the USDA National Breastfeeding Campaign – Workshop Summary – Institute of Medicine – 21 September 2011

“Support for breastfeeding has been a priority of the Special Supplemental Nutrition Program for Women, Infants and Children (WIC) – which provides 9.2 million Americans with nutritious food, nutrition education, support, and healthcare referrals – since the program began in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture’s (USDA) Food and Nutrition Services (FNS) launched in 1997, emphasizes that the support of family and friends, the healthcare system, and the community are essential for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA is seeking to update it using an evidence-based social marketing strategy, taking into account the socioeconomic and demographic changes among WIC participants, changes in the WIC program, and the appearance of interactive, democratized communication created by new technology.

As one of the first steps in the campaign’s update, FNS asked the IOM to host a workshop on April 26, 2011 to convene experts for a discussion on what has changed since Loving Support began in 1997. Speakers examined changes in today’s millennial moms, laws and the emergence of new technologies, evaluated lessons learned from other public health campaigns, and provided thoughts on where to take the campaign in the future. Suggestions for the future included updating the market research, the use of modern communications tools, strategic community-based partnerships, and the use of ongoing evaluation tools. This document summarizes the workshop.”

Full text of the summary

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National breastfeeding indicators: workshop report – AIHW – 26 July 2011

Posted on August 1, 2011. Filed under: Obstetrics | Tags: , |

National breastfeeding indicators: workshop report – AIHW – 26 July 2011

“This report presents the outcomes of a consensus workshop held on 8 December 2010 in Canberra, regarding core national breastfeeding indicators to support the monitoring of the Australian National Breastfeeding Strategy 2010-2015 and related policies and programs.”

ISBN 978-1-74249-189-9; Cat. no. PHE 146; 12pp

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Guidance notes for midwives on swine flu – May 2009 Royal College of Nursing UK

Posted on May 14, 2009. Filed under: Influenza A(H1N1) / Swine Flu, Nursing, Obstetrics | Tags: , |

Guidance notes for midwives on swine flu

This guidance describes the differences between seasonal, swine and avian influenza, including information on symptoms, avoiding infection, and what advice to give women and their families.

(Royal College of Nursing – publications)

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Breastfeeding and H1N1 influenza – advice from the Academy of Breastfeeding Medicine May 2009

Posted on May 14, 2009. Filed under: Influenza A(H1N1) / Swine Flu | Tags: |

Breastfeeding and H1N1 influenza – advice for physicians from the Academy of Breastfeeding Medicine May 2009

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UK-WHO Growth Charts: Early Years – for children from birth to 4 years of age May 2009

Posted on May 7, 2009. Filed under: Child Health / Paediatrics, Obstetrics | Tags: , |

UK-WHO Growth Charts: Early Years

“The new UK-WHO growth charts for children from birth to 4 years of age are now available. The charts have been developed as a project undertaken within the Science and Research Department led by Professor Charlotte Wright from University of Glasgow and funded by the Department of Health.

The charts are available in an A4 format and as 6 separate charts for insertion in the Personal Child Heatlh Record (PCHR).  There is also a new specialist low birthweight A4 chart for births from 23 weeks gestation .

The charts have been endorsed by the following organisations:

Best Beginnings
Breastfeeding Manifesto Coalition
British Dietetic Association
Child Growth Foundation
Royal College of Midwives
Royal College of Nursing

Why do we need new growth charts?

The new charts are based on the World Health Organization (WHO) Child Growth Standards which describe the optimal growth of healthy breast fed children. Previous UK growth charts were based on data from studies on breast- and formula-fed children so do not reflect normal weight fluctuations of breast-fed infants in the first few weeks.

The new charts combine UK90 and WHO data.  There are clear instructions on how to measure, plot and interpret the chart. New features include an adult height predictor, a body mass index (BMI) conversion chart, and guidance on gestational age correction. Read about a summary of the differences and new features in the new charts.”  … continues on the site

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