Best practice in social media – measurement and evaluation – NHS Employers – 28 October 2014
“Collectively the NHS is no longer new to social media. Increasingly, clinical and managerial staff are becoming experienced at using social media for work. Many NHS staff now want to be able to show, through measurement and evaluation, how their social media work brings value to their roles.
This briefing discusses how to plan and manage social media measurement and evaluation helping you to answer the following questions:
What should I measure?
How do I use these measurements to evaluate my social media work?”