“It’s All About Me”: The Personalization of Health Systems – Ivey International Centre for Health Innovation – February 2014
“The purpose of this paper is to examine the personalization of health systems in a way that goes beyond the clinical consideration of personalization at the cellular/genetic level, and begin to consider personalization that is focused around individual and population-level health goals enabled through greater access to
information technologies. To do so, we consider the following questions:
1. What matters to individuals in regard to health personalization?
2. What are the emerging trends in technology and consumer behaviour that are contributing to and inﬂuencing the personalization of health systems?
3. What are the key personalization strategies that have been successfully used by industries and organizations outside of healthcare?
4. What could a personalized health system look like?
5. What are the necessary steps health systems must undertake to achieve personalization?
We begin by considering the philosophical motivation for personalization as a necessary and important building block for the personalization of health systems. We then examine existing trends in personalization among consumers as well as lessons learned from other industry sectors and organizations that have achieved personalized models of service delivery. Using this data, we suggest a model for a personalized health system, illustrating the transition from the current system to a potential personalized end state. Finally, we propose 10 steps individuals, health providers, health system, and policy makers need to undertake in order to create and accelerate the personalization of health systems.”