Audience Research: Delayers of Infant Immunisation – NZ Ministry of Health – 26 February 2013

Posted on February 28, 2013. Filed under: Infectious Diseases | Tags: , |

Audience Research: Delayers of Infant Immunisation – NZ Ministry of Health – 26 February 2013

“In November 2011, the new immunisation health target seeking to improve immunisation timeliness of young infants was introduced. The target is 95 percent of all eight-month-olds are fully immunised with three scheduled vaccinations at six weeks, three months and five months by December 2014.

To achieve this goal it is important to understand the reasons some parents delay their childs immunisation and messages that will encourage and support parents to immunise their infants on time.

The Ministry of Health commissioned qualitative audience research focusing on parents who have delayed one or more of their baby or young infant’s primary immunisations.

The findings will be used to develop cost-effective strategies that will futher make a difference to New Zealand immunisation rates and the health of New Zealand children and communities.

The research concluded that:”

… continues

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