Users of Public Reports of Hospital Quality: Who, What, Why, and How? – AHRQ – December 2011

Posted on February 2, 2012. Filed under: Clin Governance / Risk Mgmt / Quality, Patient Participation | Tags: |

Users of Public Reports of Hospital Quality: Who, What, Why, and How? – AHRQ – December 2011

“An aggregate analysis of 16 online public reporting Web sites and users’ and experts’ suggestions for improvement
Prepared for: Agency for Healthcare Research and Quality, U.S. Department of Health and Human Services
AHRQ Publication No. 12-0016-EF

Extract from the executive summary

“States, community quality collaboratives, and others are investing millions of dollars in the sponsorship and development of public reports on the quality of hospital care. The hope is that these reports will stimulate quality improvement, increase accountability, and improve consumer choices. Although the major method of distributing these reports is through Web sites, it is not known who visits these public reporting Web sites or how Web site visitors use the data presented. This evidence gap leaves report sponsors with minimal guidance on how to construct and implement a report that will successfully engage consumers and providers.

Two key indicators of success for a public reporting Web site are the number of people who access it and the experiences people have when using it. However, there is little publicly available information on these topics. In order to capture these two indicators, we worked with 16 hospital reporting sites affiliated with the AHRQ Chartered Value Exchange program over a 3-month period starting in February 2011. We used two tools: Web analytics to measure and analyze Web site usage patterns for all visitors to the 16 sites, and an online pop-up survey on each Web site to gather information through direct interaction with a subset of visitors. The resulting data were augmented with expert review of the Web sites.

From the survey responses, we focused on consumers (patients and friends or family members) and health care professional respondents (physicians, nurses, hospital executives, etc.) because they are important target audiences for the public report sponsors and also accounted for most of the survey respondents.

We identified 12 key takeaways.”

… continues on the site

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