New Ad Campaign Urges Patients To Consider Medical Treatment Options – AHRQ – 30 June 2011

Posted on July 1, 2011. Filed under: Patient Participation | Tags: |

New Ad Campaign Urges Patients To Consider Medical Treatment Options – AHRQ – 30 June 2011

Explore Your Treatment Options,” a new multimedia ad campaign announced today by the U.S. Department of Health and Human Services’ Agency for Healthcare Research and Quality (AHRQ) and the Ad Council, encourages patients to become more informed about their options before choosing a treatment for a health condition or illness.

The goal of this campaign is to increase consumers’ involvement in their care by providing easy access to unbiased information about treatment options and tools to encourage patients to work with their doctors, nurses, pharmacists and other clinicians to make health care decisions. It features television, radio, print, web and outdoor ads that encourage consumers to visit AHRQ’s Effective Health Care Program Web site to find plain-language guides that summarize the scientific evidence on treatments for numerous medical conditions, including diabetes, osteoarthritis, high blood pressure, high cholesterol and more.”  … continues on the site

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