An analysis of the regulatory and voluntary landscape concerning the marketing and promotion of foods and drinks to children – National Heart Forum [UK] – June 2011

Posted on July 1, 2011. Filed under: Child Health / Paediatrics, Dietetics, Public Hlth & Hlth Promotion |

An analysis of the regulatory and voluntary landscape concerning the marketing and promotion of foods and drinks to children – National Heart Forum [UK] – June 2011

“A new report published by the NHF in June 2011 maps the national and international regulations and voluntary commitments from businesses affecting food and drink marketing to children in order to identify current gaps and opportunities for action.

With contributions from the National Children’s Bureau, the International Association for the Study of Obesity, the International Business Leaders’ Forum and the Institute for Social Marketing, the report also presents fresh insights from children, young people and parents about their awareness of food marketing techniques and the reported influence on their food and drink choices.

It also presents views from commercial stakeholders drawn from food companies, licensing companies, retailers, advertisers and trade associations. In a case study of the Marine Stewardship Council, the report explores the processes for developing voluntary principles and sets out transferable learning which could be applied in developing voluntary principles to control food marketing to children.”

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