Analysis of controls on the marketing and promotion of food and drink to children – National Heart Forum [UK] – 24 June 2011

Posted on June 30, 2011. Filed under: Child Health / Paediatrics, Dietetics, Public Hlth & Hlth Promotion |

Analysis of controls on the marketing and promotion of food and drink to children – National Heart Forum [UK] – 24 June 2011

“The National Heart Forum (NHF) was commissioned by the Department to undertake an analysis of the regulatory and voluntary landscape concerning the marketing and promotion of food and drink to children. The NHF brought together a consortium of partner organizations to undertake the work.

The study comprised of 4 activities:

1.A mapping exercise of marketing practices, regulations, policies, commitments and proposals relating to food marketing to children;
2.Consultations with corporate stakeholders;
3.Consultations with children, young people and parents;
4.An analysis of the Marine Stewardship Council as a case study from which to draw transferable learning for developing principles of good practice.

The report, which has been peer-reviewed, covers the four elements set out above and contributes to the debate about marketing and promotion of food to children. The report will be considered in the context of the Public Health Responsibility Deal, with the Food Network High Level Steering Group agreeing to return to the issue of promotion of food to children in phase 3 of its work programme (2012/13).”

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